Bo started in 2020, when a small team used experience from Williams F1 Advanced Engineering to work on creating the ultimate electric scooter. There were hundreds of scooters on the market, which all offered an almost identical experience and which all had the same problems.

We apply the same expectations to an e-scooter as we have of our cars. We want superb stability, beautiful clean design, and absolutely stacks of power. We want to come away from every ride feeling happy and proud of our vehicle.

This is a true challenger brand story.
When Bo launched, the entire electric scooter market was dominated by multi-billion dollar electronics companies based in China. Bo is a small, passionate team of designers and engineers, building the company from an industrial unit in the UK.

When you buy a Bo, you are buying into a team who are only happy to send you a vehicle that they would be delighted to ride themselves. Every dollar you spend with Bo is re-invested to create new products, and our expectations of our vehicles is sky-high. Our desire is for you to have as exceptional an ownership experience as we would expect ourselves.

Where the big companies focus on screwing the cost out of every screw, Bo is focused on creating vehicles to be proud of.