Why Did We Do It 

Oscar Morgan - Bo CEO - November 2025

Zero ai: Bo does not use Ai to write, because we believe you’ve come here to speak to humans not Nvidia GPUs. That will mean that some of our language has errors, and we feel that’s a price worth paying. 

The author in Dublin Quays October 2024, with Bo Model-M 

The World on Two Wheels. Simply put, Bo is on a mission to make this possible. Our aim is to make the 2030s the decade of the two wheeler. 

For this to happen we believe it is necessary to create vehicles that everyone can ride, and more importantly vehicles everyone *wants* to ride. 

It can be debated forever whether we have gone about that in the right way, and I guess by 2039 we will have fairly clear evidence one way or the other. The precise outcome we get to is significantly less important than why we are attempting at all: we believe a future with the World on Two Wheels is better than a future with the world in cars. 


There are two magical characteristics to two wheeled vehicles like the Bo M.


The first is that - thanks to their inherent efficiency - two wheelers have the potential to make the places we live quieter, cleaner and safer. We want to live in places that are quiet, clean and safe - and more importantly we want our children to as well.

One of our frustrations with the modern world is that it has become incredibly difficult for each of us to have a meaningful impact; there are just so many people. Bo is a rare and satisfying moment of action that I now have woven-in to every day; I could have used a car, but this is a better tool for the job. I want my street to be the best place it can be, and every local car trip I take off the road is a step in that direction. 

You do not have to be an environmental activist for that to matter; for anyone who enjoys shaping their community this feels great. The Bo team come from motorsport - you only have to speak to our partners momentarily and you’ll appreciate we have forgotten more about V8 engines than most people ever learn.

Nonetheless, we still delight in seeing one of our vehicles drive down the street instead of a car, because we know the place we live is objectively better for it.

The second characteristic of two wheelers is that they’re just so much fun. Free from traffic, inherently elegant in how they move. I remember my first ride out on a production Bo M felt like the most I had enjoyed driving since I passed my license 15 years earlier.

There are downsides, of course: for example two wheels cannot stand up on their own while parked, and losing a ton of automotive steel from around you inevitably creates vulnerability which the roads today are not always geared towards. 

None of that changes the core joy of riding - therefore our technical challenge becomes how to defeat those downsides. When we say the World on Two Wheels, we mean it, and to that end the Bo design and engineering focus is entirely on solving each of the objections people might have to taking a ride.

With Bo M the objection we swung for was instability. Most people have tried the on-street rental scooters, possibly even owned a cheaper one, and therefore are familiar with the rickety and underwhelming ride currently on offer. Basically it’s hard to enjoy yourself while wobbling down the road.

The ultimate aim is to have a two wheeler which cannot fall over - a challenge that brushes up against the laws of physics but doesn’t actually defy them.

So, the first step in this direction was to create a scooter which was not a ‘white knuckle’ ride. Back in 2020 when we first started the Model-M technical development, a statement I pinned on the wall was ‘White-Glove Butler Service’.
The idea was to go from vehicles that were inherently unstable to a vehicle which felt like it was looking after you in every situation. Hit a bump? Bo steps in to balance you. Not paying attention? Bo is always aiming for stability.

We decided that perfection would be if you left the house, arrived at your destination, and were not really aware of what had happened in between those two points. That would mean your mind had been free to wander, your eyes would have been on the world around you, and therefore you had not just spent ten minutes furiously scanning the tarmac for any pothole or bump. 

The outcome is remarkable - sure, we’re not at Full Self Riding yet, but already the improvement in how relaxed and enjoyable the ride on Bo has become over other e-scooters is astounding. It still surprises me today when we attend the big industry events and I get to sample the competition. The engineering behind that is partly good geometry, partly a super solid monocoque frame, and then finally a device called Safesteer™ which actually gives rider assist.

This is just the first step towards our why: we believe that if the World is going to be on two wheels then those wheels better be the absolute best ride possible. It’s simply not good enough to be ‘as useful’ as a car - the vehicles Bo develop actually have to be better for their respective tasks. Being certain that every ride is a joyful experience clearly helps us towards that.

OJM. 


If you're interested in reading more - Link to Articles 

If you'd like to look at Bo M more closely - Link to Model M 

If you'd like to read about The Turbo Land-speed scooter - Link to Turbo