Empower the transistion out from cars.
Founded in 2019 by former Williams F1 Advanced Engineering and Jaguar Land Rover designers, bo exists to empower the transition out from cars.
Working to create category-defining performance vehicles in the automotive sector the founders asked themselves - which world do we want to be a part of, one in which traffic gets progressively worse, or a clean, pollution-free future?
The answers came through constant innovation and imaginative design to unlock the potential in new vehicle categories. Building on the founders' experience in the automotive industry, the company is building a vision that moves away from more traffic, high costs and pollution - to a future based on modern, light transport solutions that will never compromise on technology, comfort or design.
Chief Creative Officer | CCO - Former Advanced Automotive Designer and Brand Strategist at Jaguar Land Rover
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